想要趁着周末或公共假期在国内旅游, 但只能想到槟城极乐寺、 吉隆坡双峰塔、 热浪岛, 又觉得这些地方太主流、 人又多、 而且没新鲜感了吗? 今天,小编就要来向大家介绍一些马来西亚可媲美国外、 鲜为人知的冷门景点吧·!
China’s bubble tea scene has evolved far beyond its Taiwanese roots. What was once a simple combination of tea, milk, sugar and pearls has become a vast, competitive industry where brands battle on price, sourcing, design, flavour integrity and cultural positioning. Today, China’s boba market is worth billions, shaped by consumers who are increasingly discerning about sweetness levels, ingredient transparency and tea quality.
For travellers and enthusiasts, this abundance can be overwhelming. Long queues do not always equal good drinks, and viral fame often outpaces consistency. Understanding what differentiates China’s major chains and what reviewers genuinely return for is the key to navigating the landscape wisely. This guide examines eight of the most influential boba tea brands in China, analysing their strengths, weaknesses and who they truly serve best.
The Hyperscale Disruptor
Mixue occupies a category of its own. It is not a premium brand, nor does it pretend to be. Instead, it operates as an infrastructure-level beverage chain built on extreme affordability and unmatched scale. As of March 2024, Mixue operates over 28,000 outlets, more than triple its nearest competitor. In practical terms, this makes Mixue unavoidable in almost every Chinese city and town.
Why reviewers return: extremely low prices, decent pearl texture, refreshing lemon drinks, speed and accessibility
Best for: budget travellers, quick refreshment, casual consumption
The Premium Jasmine Specialist
Founded in Shenzhen, the brand has over 1,000 stores across China and opened its first US outlet in New York in late 2024. Unlike competitors that chase seasonal flavours, Molly Tea focuses almost exclusively on jasmine-based teas.
Reviewers frequently mention aroma, noting that the scent of jasmine is noticeable before even entering the shop. The Peach Tieguanyin Oolong Milk Tea is also widely praised for the taste of real fruit rather than syrup. This emphasis on fragrance and tea integrity has earned Molly Tea a loyal following despite long queues and premium pricing.
One notable limitation is the absence of traditional boba pearls. Molly Tea prioritises purity of tea over texture, which appeals to tea purists but may disappoint those seeking classic chew.
Why reviewers return: natural jasmine fragrance, strong tea identity, refined sweetness
Best for: tea purists, floral flavour lovers, premium seekers willing to queue
Design Led Premium Tea
Chagee positions itself as a refined, tea-forward brand with a strong visual identity. Often compared to Apple in its branding approach, Chagee commands premium pricing through minimalist design, elegant packaging and a narrative centred on Chinese tea culture.
Reviewers appreciate what Chagee avoids. Drinks are generally less sweet, allowing tea flavours to take centre stage. Jasmine Milk Tea is often highlighted for being light and fragrant, though consistency varies between outlets. Several reviewers praise the balance, describing the tea as doing the heavy lifting rather than sugar.
Why reviewers return: tea-forward taste when executed well, attractive design, brand prestige
Best for: design-conscious travellers, Instagram-driven experiences
The Reliable Classic
Yidiandian thrives on consistency rather than innovation. With thousands of outlets across China, it has become the default choice for many consumers who want dependable bubble tea without gimmicks.
Reviewers consistently describe Yidiandian as comforting and familiar. The pearls are reliably chewy, the milk tea tastes like traditional boba, and customisation options are extensive. Sugar levels, ice levels and toppings can all be adjusted, allowing customers to fine-tune drinks over repeat visits.
Why reviewers return: dependable pearl texture, strong customisation, familiar flavour
Best for: repeat visits, traditionalists, students and commuters
Strong Tea, Second Wave Challenger
GoodMe operates as Mixue’s more quality-focused counterpart. With over 9,000 outlets, it represents the second wave of large-scale expansion in China’s boba market. Unlike Mixue, GoodMe emphasises strong tea presence rather than extreme affordability.
Reviewers frequently praise drinks such as the Hong Yun Oolong Milk Tea for robust, earthy tea notes that balance sweetness effectively. This focus appeals to consumers who find many milk teas overly sugary.
Why reviewers return: strong tea flavour, balanced sweetness, consistent quality
Best for: tea lovers seeking intensity without premium pricing
The Cheese Foam Pioneer
Founded in 2006, Happy Lemon pioneered the use of rock salt cheese foam, a topping that has since become ubiquitous globally. The brand focuses heavily on texture, combining creamy foam, chewy pearls and temperature contrast.
Its brown sugar milk tea with cheese foam is frequently cited as a standout, with reviewers praising the mild saltiness that enhances sweetness. Pearls are described as soft and elastic, and the foam as rich rather than airy.
That said, flavour intensity can be inconsistent, particularly in fruit-based variations. Some reviewers find certain drinks underwhelming compared to their textural complexity.
Why reviewers return: creamy cheese foam, chewy pearls, innovative textures
Best for: topping enthusiasts, those who enjoy savoury sweet contrasts
The Artisanal Caramel Specialist
LELECHA occupies the artisanal end of the spectrum. With a focus on caramel and brown sugar preparations, it appeals to customers seeking richness and balance rather than novelty.
Reviewers highlight the quality of its caramelised syrups, which coat the cup and deliver depth without overwhelming sweetness. Drinks are often described as creamy, luxurious and carefully balanced.
Why reviewers return: rich caramel flavour, balanced sweetness, artisanal feel
Best for: premium seekers, caramel lovers
From Market Leader to Global Export
HeyTea once dominated China’s premium boba scene, credited with popularising cheese foam and fresh fruit tea. Today, its domestic influence has waned, even as it expands internationally.
Reviewers still praise its fresh fruit quality, particularly mango-based drinks. International outlets in Hong Kong and North America often receive stronger reviews than mainland locations.
HeyTea’s challenge is pricing. As competitors offer similar quality at lower cost, its premium positioning has weakened domestically. The brand now appears to be seeking growth abroad rather than reclaiming dominance at home.
Why reviewers return: fresh fruit, cheese foam legacy, international availability
Best for: fruit tea lovers, overseas locations
Published on
想要趁着周末或公共假期在国内旅游, 但只能想到槟城极乐寺、 吉隆坡双峰塔、 热浪岛, 又觉得这些地方太主流、 人又多、 而且没新鲜感了吗? 今天,小编就要来向大家介绍一些马来西亚可媲美国外、 鲜为人知的冷门景点吧·!
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